firestone essential

Essential Service Providers Firestone Tire Retailers’ Consumer Promotion

Essential Service Providers Offer

Retail Promotion that our Customers can utilize from May 1st to May 15th

Purchases must be made from a Rowleys Wholesale Dealer in order to qualify for the consumer promotion.  Invoices from a Rowleys Wholesale purchase will not work to receive the consumer offer.  Invoices must be from the Dealer that purchased the tires from Rowleys in order to be accepted.  Please contact your Account Rep if you have any questions.

As a thank you to our hard-working heroes on the front lines, we are offering up to $100 back by mail when an essential service provider purchases a set of 4 eligible Firestone Brand tires ($70 with the tire purchase and $30 when CFNA card used).


This incentive is not intended to mimic our traditional national promotions. The offer is designed to be a small token of appreciation for our essential workers in communities across the nation. We will not require these customers to provide you with a proof of qualified employment, but they will be asked to self-identify their line of work when redeeming online.

Assets Available include:

Eligible Tires: (Run Flat versions of all eligible tires accepted)

  • Champion™ With Fuel Fighter™Technology
  • Destination™ A/T
  • Destination™ A/T2
  • Destination™ LE2
  • Destination™ LE3
  • Destination™ M/T 2
  • Destination™ X/T
  • Firehawk™ AS
  • Firehawk™ Indy 500®
  • WeatherGrip™

For a brief review of this essential service provider offer, please review the following information:


$70 off set of 4 Firestone Tires, additional $30 off with CFNA

  • Destination, WeatherGrip, Champion Fuel Fighter and Firehawk
  • Does not include All Season or Winterforce
  • Not eligible with any other offers
  • Valid 5/1-5/15 – online redemptions must be completed by 11:59pm 5/25 (standard 10 day window after incentive closes)
  • Redeem online at
    • Will not show promotion until May 1st
  • US Only
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