petro thought

Petro Canada Thought Leadership

Petro Canada Thought Leadership

2020 Thought Reflection:

The passenger car industry, like every other, has been affected by COVID-19. But together, we’ve navigated the challenges to help our distributors and installers come out of the pandemic stronger.


As ever, attracting and retaining customers has been essential this year. To support our partners, we’ve launched several initiatives to provide marketing support and promotions. For example, this page – – has been created to provide you with the latest industry insight and thinking so that you can stay ahead of the curve, and share insight with your customers.


A key initiative that we launched this year to help you and your business was PROTECT&GO, our new quick lube network for Canada. In partnership, we provide you with our high-performance lubricants and expert business support, while you bring the independent spirit, ambition and drive to succeed. With co-branded marketing materials, you can use the Petro-Canada Lubricants brand while retaining your business’ identity to attract and provide your customers with a quality quick lube service.


We’ve also refreshed a few things this year, including our brand and packaging to ensure that our products attract the eye of your customers to help you drive sales. Added to this, as the market moves toward hybrid and electric vehicles and we see more high mileage vehicles on the roads, we’ve been focused on our hybrid and high mileage offer to ensure that you can provide a full service offering to a diverse customer base.

2021 Exciting Opportunities Ahead

The coming year will hold many challenges, with the global pandemic continuing to impact on markets across the globe, but it will also bring exciting opportunities.


The electrification of the automotive industry is set to continue, with Governments introducing new legislation to help drive the demand of hybrid and electric vehicles. For example, in the UK, a ban on the sale of new petrol and diesel vehicles has been brought forward to 2030. Hybrid vehicles will be key to the market’s transition away from the internal combustion engine and we’re excited to be working on a number of products in this area, such as transmission fluids, to support our distributors through this change.


The final milestone of the industry transition to ILSAC GF-6 takes place May 1, 2021. On this date, the ILSAC GF-5 standards specification will expire and lubricants that meet the specification should not be sold, with ILSAC GF-6 superseding it and becoming mandatory.


2021 will no doubt be a year of change, but by sharing our industry insight and sharing our business expertise, we look forward to continuing our joinery together.

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