Priorities for Increasing Fuel Economy

Priorities for Increasing Fuel Economy Helping customers to choose the right engine lubricant delivers unquestionable business value. In the last five years, Shell has worked with fleets to help them save $23 million. Fuel savings are an integral part of the savings they are making. But other benefits are important, like reduced unplanned downtime and […]

Shell Omala S4 GX – Advanced Synthetic Industrial Gear Oil

Next Generation Shell Gear Oils – Shell OMALA S4 GXV We are excited to share that Shell Lubricants1 is launching Shell OMALA S4 GXV. This new top-tier advanced synthetic gear oil is formulated with technology designed to meet the stringent demands of today’s modern gearbox systems. Shell OMALA S4 GXV is improved in these key […]

Lube Chat is Now Live at LubeChat.com

Lube Chat replacing Virtual Assistant Shell LubeChat brings you Shell expertise 24/7, equipping you to make faster, better informed lubricant decisions. The tool can be accessed online at www.lubechat.com from your computer or your mobile devices. Add Shell LubeChat to your favorites for one-click access. LubeChat brings you a vast array of Shell knowledge, to […]

Shell Rotella Starship – Motivation

AirFlow Starship – Hyper-Fuel Efficient Truck The Starship is an innovative, material step towards reducing emissions and increasing overall efficiency and fuel economy in the transport sector. This next-generation truck features a custom, aerodynamic design and aims to demonstrate improvements in fuel economy for class 8 trucks while lowering CO2 emissions.         […]

#1 Global Lubricants Supplier for the 11th Year in a Row!

Shell Lubricants Shell held its global market leading position with an 11% market share, in terms of volume– selling 4,400 kilotonnes of finished lubricants. This is equivalent to almost 5 billion litres of finished product. Sales are split almost evenly between sales to the consumer automotive, industrial and commercial automotive sectors. Huibert Vigeveno, Shell Global […]

Ford Diesel Engine Oil Specification Approval

Shell Position on new Ford Diesel Engine Oil Specification – December 1, 2016 As communicated in the position statement released by Shell Lubricants on November 10, 2016, Ford Motor Company has developed a new engine oil specification, Ford Material Engineering Specification WSS-M2C171-F1, which goes into effect December 1, 2016. Ford will recommend that all diesel […]

DPQA Program by Shell Lubricants

Our Commitment…. Shell Lubricants and Rowleys Wholesale are committed to continuous quality improvements. Customers expect this commitment from Shell and their Distributors.  The Distributor Product Quality Assurance Program provides standards and inspections to assist and monitor the quality of Distributors who are authorized to handle and or repackage bulk lubricants. This is accomplished by contractually […]