Technician Shortage Content Series
Shell recently sponsored a content series on the technician shortage.
Targeting Technicians, Part 1: Trucking industry faces major shortage, opportunities for diesel mechanics
Trucking has thousands of steady well-paying tech positions available. So why can’t the industry find anyone to hire?
Trucking also has become a victim of its own success. Freight activity and tonnage have grown progressively since the Great Recession. Medium- and heavy-duty truck populations are on the rise. Fleets and their customers are relying on trucks to move more goods than at any point in North American history.
Check out the article here. CCJ Commercial Carrier Journal
Trucking’s technician shortage, Part 1: Short on techs, big on opportunity
One reality of today’s tech shortage is the lack of available qualified candidates. Unless you’re willing to poach from your competitors, your next tech hire is going to be a rookie.
Though Hinton pegs 2006 as the year Summit first identified the shortage, the trucking industry’s path to today’s unfortunate position is the result of a number of independently occurring factors.
Navistar’s John Pfennig Jr., director of training delivery and recruitment, says one contributing aspect of today’s shortage is rooted in the past. The trucking industry has been led by one generation for decades and that generation is aging out of the workforce.
There aren’t enough working Baby Boomers to cover trucking’s job openings anymore.
Check out the article from TPS Trucks Parts Service here.
And Part 2 Here
Diesel tech shortage a perfect storm gathering for decades (Part 1)
To fill growing diesel tech gap, dealers, OEMs, schools step up incentives, cooperation (Part 2 in series)
Many believe the industry hasn’t done a good enough job of getting that message out.
Keaton Turner is the president of Turner Mining Services, a company that specializes in recruiting and retaining millennial and Gen Z workers using social media. When it comes to attracting techs, the industry is failing not due to lack of effort, but from poor branding, he says.
“They need to make their technicians rock stars and part of their branding and marketing,” Turner says. “I don’t think there is anybody out there who is making the career of a diesel technician appear to be sexy.”
Check out the article from Equipment World here.
And Part 2 here